Transport Coordinator - Northern Europe

Become part of the HEYDUDE Family and work in a unique environment with a startup dynamic under the umbrella of a fast growing and solid global brand.

Become a DUDE!

HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE pays diligent attention to detail, and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its innovative, ultra-light comfort and casual, yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and high profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for teamwork, career growth, and best practice sharing across the two brands.

Introduction on the role:

As Senior Manager Digital Marketing you will be responsible for the planning and execution of HEYDUDE EMEA advertising strategy - including Paid Search, Social media, Remarketing , CRM and Affiliate - for HD online stores as well as for our key e-Tailers. You are responsible for a team of digital specialists who will help you with operations and you will manage the relationship with our strategic partners like Google and Facebook.

What will you do?

• Lead the digital marketing team and be accountable for delivering and executing the HEYDUDE EMEA digital marketing plans;
• Define and manage the digital marketing budget, delivering the planned revenue;
• Coordinate the execution, optimization and analysis of Search Advertising campaigns on Google and Bing and Search Remarketing campaigns;
• Coordinate the execution, optimization and analysis of Paid Social, Display Remarketing and Affiliate;
• Coordinate the execution of Amazon campaigns for all EU stores;
• Evaluating digital marketing campaigns for their effectiveness and ROI together with finding opportunities to constantly optimize for reaching the set KPI targets;
• Own and collaborate to develop the go-to-market tactics for advertising channels;
• Feed optimization and campaign tracking set up;
• Keep your knowledge up to date with the latest industry trends and new features.

Who are you?

• At least a bachelors degree in Marketing, Economics, Business Informatics or related field of study;
• 5+ years of proven experience in digital marketing and managing a team;
• Good understanding of Search advertising, SEO, Paid Social, Remarketing, CRM and Affiliate;
• Analytical mind set, detail oriented, good with numbers and capable to create forecasts on how to optimize the available marketing budget within different markets and in line with the business goals/KPIs;
• Demonstrate knowledge and experience in Google Analytics, Adobe Analytics, A/B testing and keywords analysis for driving campaign design and successful roll-out;
• Proven ability in manually optimizing and effectively expanding large Paid Search accounts. The knowledge of bid management tools, AdWords spreadsheets or paid search automation is a plus;
• Innovative, flexible, and creative problem-solving skills with a strong ability to prioritize multiple projects;
• Experience with marketplace advertising is a plus;
• Experience with presenting results and opportunities with higher management;
• Detailed planning balanced by flawless execution;
• Excellent English communication skills, both verbal and written. The knowledge of additional European languages is a plus;
• Up-to-date with the latest trends and best practices in the digital landscape.

What do we offer?

• A job within a unique environment with a startup dynamic under the umbrella of a fast growing and solid global brand;
• 40 hours per week, in-office and remote combined, a fair salary, good pension arrangement and a bonus opportunity;
• Fun workplace, innovating working environment;
• 25 paid holidays;
• 50% discount on the most comfortable shoes in the world;
• A healthy work environment with discount on your gym membership;
• Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;
• And so much more!

Sounds pretty amazing right? Well, what are you waiting for?!

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.