Sr. Marketing Manager eTail EMEA

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

Introduction on the role:

As a Sr. Marketing Manager eTail, you will oversee and optimize retail media spending across various platforms, including Amazon, Zalando, and other key retail channels. You will play a crucial role in driving brand visibility, traffic, and sales through strategic media campaigns and effective management of agency partnerships.

What will you do?

• Develop and execute strategic plans to optimise retail media spend for driving traffic and conversion at key wholesale sites (Amazon, Zalando, ASOS, Next, About You).

• Analyse performance metrics and trends to identify opportunities for maximising ROI.

• Optimize budgets to ensure efficient allocation of resources and achieve campaign objectives.

• Cross-functionally develop innovative and impactful media campaigns that align with brand objectives and drive sales.

• Oversee the end-to-end execution of campaigns, including targeting, creative development, and performance tracking.

• Evaluate campaign performance and make data-driven recommendations for optimisation.

• Act as the primary point of contact for retail media agencies, fostering strong partnerships.

• Provide guidance and direction to agencies to ensure the successful implementation of campaigns which align to brand guidelines.

• Conduct regular performance reviews and provide feedback to drive continuous improvement.

• Drive a strong cross-functional relationship with teams, inc. Brand Marketing, Sales, GTM and Merchandizing. Ensure retail media strategies align with overall business objectives.

• Communicate insights with internal stakeholders to drive synergy and maximise channel impact.

• Have a strong connection to industry trends, competitive landscape, and platform updates to inform strategic decision-making.

• Conduct market research and analysis to identify new opportunities for growth and innovation within the retail media landscape.

Who are you?

• Bachelors degree or equivalent advanced certifications specializing in Marketing

• 8 years+ agency or brand retail media experience

• Proven experience in retail media management, preferably within the footwear or apparel industry.

• Demonstrated experience managing agency relationships and driving results through partnership.

• Proficiency in digital marketing platforms and tools, including Amazon Advertising and other retail media channels.

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.

• Strategic thinker with a track record of developing and executing successful media campaigns.

• Highly organised with strong project management skills and the ability to prioritise and multitask in a fast-paced environment.

• Track record of strong people management and talent development.

• Travel Requirements: circa 10-20%; visiting agencies, accounts, or internal meetings.

What do we offer?

• A job within a unique environment with a startup dynamic under the umbrella of a fast growing and solid global brand;

• 40 hours per week, in-office and remote combined, a fair salary, good pension arrangement and a bonus opportunity;

• Fun workplace, innovating working environment;

• 25 paid holidays;

• 50% discount on the most comfortable shoes in the world;

• A healthy work environment with discount on your gym membership;

• Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;

• And so much more!

Sounds pretty amazing right? Well, what are you waiting for?!

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.