SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ at HILLARY STEP

Functie SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ
Geplaatst 26 Jul 2026
Verlopen 25 Aug 2026
Bedrijf HILLARY STEP
Locatie Nederland | NL
Dienstverband Full Time

Functieomschrijving:

Laatste vacature-informatie van HILLARY STEP voor de functie van SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ. If the SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ vacature in Nederland overeenkomt met jouw kwalificaties, stuur dan je meest recente sollicitatie of CV rechtstreeks via het bijgewerkte Jobkos vacatureportaal.

Houd er rekening mee dat solliciteren niet altijd eenvoudig is, aangezien kandidaten aan bepaalde eisen van het bedrijf moeten voldoen. We hopen dat de kans bij HILLARY STEP voor de functie van SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ hieronder matcht met jouw profiel.

SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZORGANISATION

The Kraft Heinz Bedrijf in the Nederland is a key hub for one of the world’s largest food and beverage companies. With its European headquarters based in Amsterdam and additional Locaties including a research & development centre in Nijmegen and production facilities in Utrecht and Elst, Kraft Heinz combines global expertise with local heritage. In the Nederland, the Bedrijf produces a wide range of beloved food products, from iconic Heinz sauces to traditional Dutch brands such as De Ruijter, Venz, Karvan Cevitam and Brinta, serving both the domestic market and international customers. Our teams are driven by a passion for innovation, quality and consumer satisfaction, creating delicious experiences every day while contributing to sustainable growth and operational excellence across the food industry.

SENIOR BRAND MANAGER

Functie

The Senior Brand Manager operates within the Benelux organisation and reports into the Business Leader Drinks & Brunch. This role is critical as you will be responsible for building and growing our iconic local brands, with key focus on Karvan Cévitam, De Ruijter and Venz. This is a true brand owner role. You are accountable not only for defining what the brands should stand for, but for making it happen in the market. From strategy to execution, from creative idea to content, from innovation concept to products on shelf. You work closely with commercial teams, shopper marketing, R&D and factories to ensure brands show up strongly and consistently across all touchpoints. You will report directly to Paul Rijks, Business Lead

The ideal candidate combines strong brand instincts with a hands-on mindset. You are creative, decisive and comfortable rolling up your sleeves to get things done. At the same time, you can manage complexity and senior stakeholders, including BLT-level discussions, without losing momentum.

KEY RESPONSIBILITIES:

  • Owning and building the brands Karvan Cévitam, De Ruijter and Venz end-to-end;
  • Defining brand strategy and Functieing, and translating it into clear actions;
  • Creating and delivering strong communication, content and activation across channels;
  • Leading innovation and renovation from idea to launch in-store;
  • Working closely with shopper marketing to land brands powerfully on the shop floor;
  • Turning consumer insights into concrete brand ideas and executions;
  • Preparing 3-year brand plans and annual plans, focused on impact and execution;
  • Driving excellent execution through commercial teams and external partners;
  • Collaborating closely with R&D and factories to ensure feasibility and speed;
  • Managing the allocated marketing budget;
  • Leading and developing one direct report;
  • Managing and influencing senior stakeholders across the organisation.

YOUR PROFILE

PROFILE CANDIDATE

EDUCATION AND EXPERIENCE

  • Relevant years of experience in Brand Marketing FCMG with strong functional marketing knowledge;
  • Experience in the innovation process;
  • Languages: business fluent English and Dutch

RELEVANT COMPETENCES

  • You’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, to deal with all kinds of different stakeholders;
  • We’re a very data driven Bedrijf. You know how to translate complex data into a simple solution with your analytical mindset;
  • You don’t only focus on your own results, but always do what’s best for the Bedrijf;
  • You don’t get easily stressed by pressure, on the opposite, a demanding and dynamic environment is what keeps you energized;
  • Achieving results is nice, but achieving results with the team is simply the best.;
  • You’rea team player, which meansyou’resometimes a leader, sometimes afollowerbut always working towards the same common goal.
INTERESSE IN DEZE BAAN? NEEM CONTACT OP MET

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Job Info:

  • Bedrijf: HILLARY STEP
  • Functie: SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ
  • Werkplek: Nederland
  • Land: NL

Hoe te solliciteren:

Na het lezen en begrijpen van de criteria en minimale kwalificatie-eisen uitgelegd in de vacature-informatie SENIOR BRAND MANAGER DRINKS & BRUNCH – KRAFT HEINZ at the office Nederland hierboven, voltooi onmiddellijk de sollicitatieformulieren zoals een sollicitatiebrief, CV, kopie van diploma, cijferlijst en andere bijlagen. Verstuur via de link 'Volgende Pagina' hieronder.

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