Functieomschrijving:
Laatste vacature-informatie van Whoop voor de functie van Land Lead – Benelux & Frankrijk. If the Land Lead – Benelux & Frankrijk vacature in Nederland overeenkomt met jouw kwalificaties, stuur dan je meest recente sollicitatie of CV rechtstreeks via het bijgewerkte Jobkos vacatureportaal.
Houd er rekening mee dat solliciteren niet altijd eenvoudig is, aangezien kandidaten aan bepaalde eisen van het bedrijf moeten voldoen. We hopen dat de kans bij Whoop voor de functie van Land Lead – Benelux & Frankrijk hieronder matcht met jouw profiel.
At WHOOP, we’re on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Land Lead – Benelux & Frankrijk to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.
RESPONSIBILITIES
- Serve as the regional guardian of the WHOOP brand across Benelux & Frankrijk, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
- Develop and own the Land Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth
- Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution
- Lead cross‑functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
- Localize and execute global campaigns to ensure strong in‑market performance, while leading region‑specific activations and partnerships
- Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity
- Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
- Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region
QUALIFICATIONS
- 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
- Deep understanding of the Benelux and Frankrijk markets, including cultural nuances, media landscape, and consumer behavior
- Proven ability to lead and influence cross‑functional teams in a fast‑paced, matrixed organization
- Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
- Strong strategic thinking combined with hands‑on execution; comfortable operating from high‑level planning to in‑market delivery
- Data‑driven mindset with the ability to translate performance metrics into clear actions and recommendations
- Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus
- Strong commitment to embracing and leveraging AI tools in day‑to‑day tasks, ensuring AI‑assisted work aligns with the same high‑quality standards as personal contributions
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
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Job Info:
- Bedrijf: Whoop
- Functie: Land Lead – Benelux & Frankrijk
- Werkplek: Nederland
- Land: NL
Hoe te solliciteren:
Na het lezen en begrijpen van de criteria en minimale kwalificatie-eisen uitgelegd in de vacature-informatie Land Lead – Benelux & Frankrijk at the office Nederland hierboven, voltooi onmiddellijk de sollicitatieformulieren zoals een sollicitatiebrief, CV, kopie van diploma, cijferlijst en andere bijlagen. Verstuur via de link 'Volgende Pagina' hieronder.
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