Manager, Consumer Insights

Design Your Future at PVH

Be part of an iconic story
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

The Team

This is a key consumer insights position in the team for all major insights for Tommy Hilfiger marketing teams enabling us to win with the best consumer engagement

The Position

This position leads and is the expert in all consumer insight projects in the sphere of brand & marketing strategy. The work covers mainly central/ HQ functions & departments. Has the responsibility to define, execute and integrate multisource analyze from multi-source insights to build comprehensive report and sharp business conclusion to inform main strategic planning and processes.

The Responsibilities:

• Lead continuous efforts to combine and/or generate different data sources (Brand health tracking program, digital insights, sales, qualitative / quantitative brand understanding) in order to build our point of view on latest brand, campaign, communication performance and its implications – at global, regional and key market level.

• Work with key stakeholders in the marketing teams to build and lead the execution of the annual marketing Consumer Insights program to ensure we “win with best consumer engagement” – one of the key pillar of the PVH+ strategic priorities.

• Leverage relevant ongoing consumer engagement tools, including running DIY quantitative and qualitative methodologies, to secure that we have the relevant global consumer understanding to fuel the Tommy Hilfiger marketing organization.

• Work collaboratively with colleagues across the Consumer Insights organization, to ensure that the totality of all learning is fully digested and used with the marketing organization.

The Ideal Candidate:

• Experience at Managers level for at least 5 years

• Experience in similar role in consumer insights in consumer goods, ideally in apparel /fashion industry

• Proven track record of running from A to Z quantitative and qualitative projects using self-serve platforms

• Ability to recommend and run different quantitative and qualitative technics

• Strong presentation skills at senior level

• Collaborative; able to liaise closely across all levels of the organization

• Strong aesthetic eye and taste level; strict attention to detail

• Excellent project management and organization skills

• Strategic and pragmatic

• Good listener; diplomatic mediator and decision maker

• Confidence, motivation, credibility, collaboration, and the ability to adapt to change and a willingness to bring the very best to the team

• Tons of energy and a great team spirit are a must!

Be valued.
In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.