Manager Digital & CRM Europe

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.
At Lucid Motors, we are relentlessly focused on providing a best-in-class digital experience at every step of the customer journey. We’re seeking a passionate and accomplished Digital & CRM Manager to define and drive our digital marketing & CRM roadmap in Europe. The ideal candidate is a strategic, creative, collaborative, and highly motivated individual with experience managing multi-faceted campaigns, communication and conversion across web, mobile, social, and email channels. They have experience in managing teams, localization programs, processes, and tools and establishing measurement tools to measure marketing efficacy.

The Role:

• Manage all aspects of our digital marketing initiatives in Europe, including our global website (5 locales currently), car configurator and customer portal, marketing database, email, and regional advertising campaigns.
• Lead a team of 3 people across web, growth marketing and CRM out of our Amsterdam office.
• Manage UX and UI optimization and localization initiatives for LucidMotors.com in priority markets (Germany, Norway, Netherlands, Switzerland) and future markets.
• Continuously monitor and improve website performance (sessions, time on site, engagement, etc.) and lead the roll out of local content and requirements for the European markets.
• Develop and implement tools and activities to capture new leads (e.g. online and at events) and qualify and nurture these leads over time. This includes managing data integration in Lucid CRM systems, reporting and metrics.
• Develop and steer all paid marketing activities, including ATL (e.g. print and OOH) and digital (e.g. SEA, paid social, video, display) channels together with the media agency for Europe. Creative is developed by our in-house Brand team and external agencies.
• Lead the implementation and optimization of Salesforce Marketing Cloud in Europe
• Develop segmentation strategies that enable precision in content delivery
• Create omnichannel journeys that cater to the needs of the audience throughout the customer lifecycle
• Establish repeatable processes that enable audience engagement and campaign execution at scale
• Establish performance dashboards that correlate execution to business KPIs
• Advocate for the audience, ensuring the vision, strategy, and ongoing execution are firmly grounded in the needs of current and future customers

Qualifications:

• Bachelor’s Degree or higher
• Minimum 8+ years of relevant work experience
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript
• Creative with excellent analytical abilities.
• Up-to-date on the latest trends and technologies in digital marketing.
• Experience and understanding of localization best-practices and common pitfalls
• Exceptional leadership, communication, and project management skills
• Critical thinking, leveraging analytics, reporting, and analysis to inform decisions
• A solid track record of collaboration, with demonstrable experience working with internal teams, stakeholders, and agency partners
• A self-starter mindset who thrives in ambiguous and rapidly changing situations

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At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations. To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.